TrustPoint Examples

A selection of TrustPoints

Every TrustPoint is different.

See how verified customer evidence reveals what truly sets businesses apart.

Below are a few examples. Explore them, and get in touch to discuss how a TrustPoint could work for your business

When Customer Evidence Speaks

Bed of Scandinavia

This TrustPoint also set the positioning of the business as it proved the benefit clients received, better sleep.

SET BUSINESS POSITIONING

Probiotic

This TrustPoint mirrors the clinical work of the business and validates client benefits.

LINKS SYMTOMS TO BENEFITS

CAFEGO

Confirmed the coffee taste was the hero in the business as validated by clients.

CONFIRMING THE HERO IN THE BUSINESS

TrustPoint Core

Provides a strong verified market position.

See an example

IDEAL FOR SMALLER BUSINESSES

TrustPoint Focus

Provides deeper insight and clear competitive differentiation

See an example

DEEPER INSIGNT AND DIFFERENTIATION

TrustPoint Complete

For businesses with multiple products or customer benefit areas.

Focus Plus

MULTIPLE PRODUCTS OR BENEFITS

Stand Out to the Customers That Matter

A TrustPoint helps you stand out to your ideal customers by proving how you help them.

Instead of making claims or promises, you have independently verified evidence that shows why customers choose you.

The single most important thing?

Making it clear why someone should choose you over every other option available to them.

A TrustPoint provides independent, verified proof of how customers benefit from your product or service.

When your difference is clear and credible, the right customers pay attention, engage, and choose you. Guaranteed.

The TrustPoint Difference

Typical TrustPoints

Coffee Roasting

We can see how much customers value flavour and the extent to which taste is the hero of the brand. This works particularly well for businesses where the product itself is the hero such as coffee, perfume, whisky, and similar categories.

Probiotic - benefit lead

People take probiotics for different reasons and many suffer from a condition. In this case we could verify the extent of the benefit of a specific probiotic has on different conditions - verified.

Shoes for mobility

Not all shoes are the same. Some are designed to be close to walking barefoot. This helps remove or reduce many symptoms to ease mobility. We were able to verify this for several conditions.

Pillows and Covers for Better Sleep

Sometimes you get a surprise. In this case the reason to buy was clear, buyers got better sleep when the experienced the bedding in hotels. They were not after the hotel feeling when they bought but to get better sleep.

E-com clothing

Not all e-commerce are the same. When looking at one niche provider it was obvious that customers felt empowered, in their hundreds. This was one of the biggest responses we have ever experienced and shows how not all e-commerce businesses are the same.

B2B2C

How can you expect consumer facing comapnies to sell your product if you dont provide them with not just good marketing material but reasons why clients should buy. A TrustPoint provides proof as to why customers should buy your product and in this case you help your sales channels to sell your product. There is no limits in where you use your TrustPoint so you can use it with as many retailers that stock your product.

Benefit Verification Builds Trust

Today many companies make claims and it is hard to know who to trust. A TrustPoint verifies what you claim and means it can be trusted as you cannot buy the TrustPoint results or even edit them.

E-commerce

What people buy matters and why they buy from you matters even more. You can have a TrustPoint to verify that you are a trusted e-commerce business and are good to deal with. You can have a DCI (Differential Comparison Index) on how it is to buy from you.

From the serious to the trivial

Sometimes TrustPoint is associated with serious or clinical-style outcomes. And while some analyses can resemble clinical trials in their rigor, the methodology works just as well for everyday consumer and B2B decisions.

TrustPoint applies to:

1. A clear product or service benefit What customers gain from using the product or service itself.

2.A preferred way of buying or working with a business How easy, reliable, or enjoyable it is to buy from, work with, or engage with the company.

TrustPoint is designed to measure and verify both. That is why it works across everything from coffee preference and probiotics to bedding, services, and professional relationships.

What Our Customers Say

Find out what others have gained from working with us.

Maria Lund Founder & of S|tology

The approach was absolutely the best! Having the content completely tailored to our specific needs as opposed to following a template or listening to a general lecture. We have learned to think about the customer journey in a slightly different way, for example trying to create a customer experience as similar to a store experience as possible even though it is digital. Also becoming more clear about what we offer and how we get the customer who has not shopped before/has not heard of the concept before. We would absolutely recommend this, fantastic help that is completely tailored to the needs that exist.

Magnus Fäldt, Copilot Founder & CEO of XpeedStudio

The best part of the program was the practical guidance we received 1-on-1 from Edward. It helped us understand the work we need to do to effectively implement our digital strategies. Your program has definitely changed our perspective on digital marketing. We have learned the importance of having a strong digital presence and how to engage customers in a more personal and effective way. We would definitely recommend you to others. Your expertise and support have been invaluable to our success, and we believe other businesses would greatly benefit from your services.

Mikael Paradis Founder & CEO of Dobsom

Through our collaboration with Digital Scorecard, we have created a strong digital strategy for our e-commerce. Their expertise has helped us improve and streamline our way of working. We have been given tools, so we can use data to personalize our offerings and the customer journey. Together, we have created a path for our digital future.

Karin Larson COO & of GutMagnific

I work in a small organization where you have to do a lot yourself with few resources. That's why it's been fantastic to get this professional help from Digital Scorecard who are not just trying to sell their product but want to share their knowledge and make us understand, a perfect combination of overview and concrete action plan.

Cecilia Alatalo Owner of AliceDot

I appreciate the experience and hands on approach to digital. They unlock problems and acknowledge potential. And have encouraged me to try and test more- learn from facts - develop and make plans from insights. An approach well suited for small business owners with limited resources but also for larger organisations.

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