Get Your TrustPoint
Use Existing Customers to get More Customers. Guaranteed.
TrustPoint helps you stand out.
It turns real customer experience into independently verified proof that shows new customers, and platforms like Google and ChatGPT, why they should choose you as a credible and trusted choice.
Join the winning businesses attracting their ideal clients.
What a TrustPoint is
Prove what you mean to customers. Don’t just say it.
How it works
Happy Customers attract More Customers
TrustPoint helps businesses show what usually stays hidden:
* Satisfaction signals buyers can compare side by side
* Consistent review applied across all options
* Evidence that builds confidence early
Not claims.
Not slogans.
Anyone can say:
“95% of customers recommend us.”
TrustPoint lets you say:
“95% of customers confirm it is better or much better than alternatives they had previously tried, independently verified.”
That difference matters especially today with AI.
A Universal way to build trust
TrustPoint Works for all Businesses
This is the most popular category of TrustPoint users. It is harder to stand out online today and a TrustPoint helps e-com clients by having a verified 3rd party proof on how your clients benefit from using your products or services. This is more powerful than any ratings or satisfaction score. The TrustPoint also allows you to advertise with verified claims and truly stand out to consumers as they decide who to buy from.
Most buying decisions are made before a prospect ever speaks to sales. TrustPoint gives B2B businesses a way to show, with independently verified proof, how they help their clients and what it’s like to work with them. Depending on your business, this can focus on outcomes, performance, or client experience. All results are verified by us as a third party, giving you a clear, credible advantage in competitive markets.
For businesses that supply consumer-facing brands, TrustPoint helps you stand out to your channels and through them. It verifies how your product benefits end customers, giving your partners credible proof they can use in their own marketing. A TrustPoint doesn’t just help you win channels, it helps your channels sell more effectively using trusted, verified evidence.
- You are always in control of how and when your TrustPoint is used
- Nothing is published without your explicit approval
- There is no public listing. Publication is entirely your choice
- You can share your TrustPoint and link to it from any website (no limits)
- Results cannot be influenced, ensuring credibility
- You decide whether and how to use the results
- If results highlight weaknesses, they provide clear insight on what to fix and improve quickly.
Each TrustPoint is issued and you are then free to use it on any channel. You can add it to as many websites as you want without extra charge.
You can also allow others to use your TrustPoint which is of great benefit to those that use affiliates for sales of business that use channels to market. Your TrustPoint is a way to verify how you / your product helps clients.
Importantly it is your TrustPoint and we provide the collateral for you to use. Only you decide where it is used. Our role is to make sure the TrustPoint is verified benefits that your clients receive on using your products/service.
The TrustPoint Advantage
When you can prove to potential clients how they will benefit from your product or service it changes how they consider their purchase. You become the obvious choice. We do this by understanding and quantifying how your existing clients benefit from working with you or using your products.
A TrustPoint goes beyond customer satisfaction. One of the most powerful aspects to a TrustPoint is the Differential Comparison Index. This shows how you compare to other options your clients have tried. This is the game changer as it helps your ideal clients to see why they should buuy from you as opposed to the other options available to them.
Having a TrustPoint removes the risk for a new client to buy from you. And as we provide the TrustPoint as a verified third party it can be trusted. You cannot buy the results nor can you alter them. You can decide how and where to use them.
Client Trust
Standing Out to Clients
AI Ready
Why it works
Hierarchy of Trust
- Clinical trials (highest)
- Large, verified outcome studies (TrustPoint)
- Small or unverified reviews
- Anecdotes (lowest)
What we offer
Attract New Customers
You will have verified 3rd party proof on how your clients benefit from using your products or services. This is more powerful than any ratings or satisfaction score. It is next to clinical trials in terms of levity and will ensure you are treated as a serious business.
Your DCI cuts through the noise and shows how much better your product is preferred compared to alternatives, not in your words but words of your existing customers. All verified by us as a 3rd party. This becomes your unfair advantage in your market.
We provide you with website meta data that you can add to your website(s) and even to those of your resellers or other channels. This means that when Google indexes your website it can also index the verified data. This is also invaluable for AI Chat such as ChatGPT but also for your SEO activities.
You are at all times in control on how you want to use your TrustPoint. We only publish when you confirm. So you will also be in control as their is no public listing, just a listing of approved TrustPoints. You cannot influence the results but you control how and if to use the result. If the results are not to your liking, it is best to know and fix this asap.
TrustPoint gives you a clear, verified view of how you help clients — and a powerful way to turn that into new business. Instead of blending into a crowded market, you stand out with proof that makes you different and credible.
Your TrustPoint reveals what truly sets you apart and turns it into a clear market position that attracts more customers. It verifies real customer benefit and strengthens your visibility with AI platforms, positioning you as a proven, trusted alternative.
TrustPoint – Stand Out to Your Clients
Helping you to prove how you help your clients.
We don’t tell you how to stand out – we provide the way you will stand out as actions speak louder than words.
TrustPoint Core
TrustPoint Focus
TrustPoint Complete
Ideal for a smaller business wanting a strong verified position.
€1,500
A detailed guide based on verified data of how you can stand out to your clients.
€3,500
For businesses with multiple products or benefit areas.
€6,000
- Verified TrustPoint Seal
- Clear insight into what customers value
- Marketing & sales-ready material
- A TrustPoint reference webpage
- Website metadata & structured code for your website
- Code snippets you can add to your site
- Typically takes 4 weeks
- Content for a webpage on your website
- Everything in Core, plus
- Product or condition-level verification
- Deep customer analysis
- Competitive positioning (DCI)
- Usable testimonials
- Follow-up strategy session
- Typically 4 - 8 weeks
- 50% deposit to start
- Most popular option
- Everything in Focus, plus:
- Up to 6 product or condition TrustPoints
- Bespoke business analysis
- In-person consultative day (online optional)
- Opportunity and action prioritisation
- Individual product level metadata
- Typically 4 - 8 weeks
- 50% deposit to start
How it Works
The TrustPoint Process
A quick call to discuss your needs as we start. No obligation and we will only go ahead if we know we can help you and this suits your needs.
We set up a survey of your existing clients with key questions in a verified process.
We review the results and analyse the data to create your TrustPoint. At this stage we discuss results and how you can use them.
We issue your TrustPoint and associated collateral that you can use to attract new customers.
What you get
You will have an assigned webpage confirming your TrustPoint. This is a verified page that links to your website and confirms how you help your clients.
DCI-Verified™
It is one thing knowing how good you are but if no one else does your sales will struggle. With each TrustPoint we provide you with meta data that you can use on your website. Basically it allows search engines and AI chat bots to also see what you are good at. We provide you with a guide on how to use the meta data and we will provide it to you. Adding it to your website is not hard, just like adding Google Analytics or similar script. This is all included with your TrustPoint package and is specific to your business and how you are proven to help your clients.
Common Questions
Most Popular Questions
You as the client decides who to ask for input. But as this is a verified review we have a few rules such as they must be customers and you cannot select happy customers. The review must be an honest verified review not cherry picking some customers.
While the situation has never occurred yet, if you are not happy with the result it is not published. You are in full control. What is important is to know if customers are not happy and fix this. So our approach is to find out and then if an issue you take the time to fix it and we redo a review once fixed.
What others say
Client Feedback & Reviews
Turn Existing Clients Into New Ones
We’re here to support you so you can leverage your existing satisfied clients to stand out and grow your business.
We don’t just tell you how to stand out — we provide proof that you can use, because actions speak louder than words. If that sounds good to you then why not get in touch to discuss getting your TrustPoint to grow your business.