trustpoint.digitalscorecard.com

Using Your TrustPoint

How to be seen and chosen

Cutting through today’s noise is seldom about being louder. It’s about being credible.

A TrustPoint gives you verified proof that builds trust, attracts the right customers, and helps convert interest into sales.

Below, we show practical ways to use your TrustPoint to turn existing customer evidence into new customer growth.
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Website update

Update your website with your TrustPoint by adding: 

A dedicated TrustPoint page

  • A clear reference page showing how customers benefit from your product or service.
  • This is the page you link to from across your site and the page search engines and AI platforms index.
  • You can see an example page here.

 

Evidence, not sales copy

  • We tend to advise you use this webpage as a reference page rather than as a sales or landing page. The goal of this page is to backup your claims.

 

Guided implementation

  • We provide you with a pack on the best approach and use of TrustPoint in your business.

Dedicated TrustPoint Webpage

We setup a dedicated webpage on our website that confirms your TrustPoint. It is to backup and confirm your claims as verified by a third party. 

Your TrustPoint badge links to this reference page. 

IMPORTANTLY: This webpage is only published when you confirm.

Certification Collateral

As part of your TrustPoint, you receive a complete certification and usage pack designed to help you apply your TrustPoint effectively across your business.
 
This collateral shows you how to present verified customer evidence clearly and consistently, helping new customers find you, understand your value, and trust your claims.
 
TrustPoint is built to support real commercial outcomes. Used correctly, it strengthens credibility throughout the buying journey and supports sales by making your difference clear and believable.
confirm TrustPoint helps sales
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You receive a TrustPoint Seal that links to your TrustPoint. 

You receive a TrustPoint badge than can be linked to either your TrustPoint page or you TrustPoint on our website.

Material for your website and content for your TrustPoint page on your own website.

You receive a social media pack to help you to make the most of your TrustPoint.

You receive an email pack to help you to use your TrustPoint in your email sequences for leads and prospective clients. 

 

You receive a specific advertising plan on how you can use your TrustPoint as part of your advertising.

Summary

A TrustPoint helps you attract more of the right customers, those who can genuinely benefit from what you offer.

Once your TrustPoint is complete, we issue the approved certification and marketing collateral.

From start to finish, the process typically takes 4–8 weeks.

Beyond proof, a TrustPoint also gives you clear market positioning making it easier to stand out to your ideal customers.

The TrustPoint Process:

  1. Initial call to understand your business;
  2. Confirm scope, approach and timeline; 
  3. Survey customers;
  4. Independent analysis for TrustPoint;
  5. Review and confirmation meeting;
  6. Issue your TrustPoint;
  7. Issue your Collateral (PR-ready materials, Social media content, Website proof, including TrustPoint badge, meta data and webpage content).
1. TrustPoint webpage on your site

We provide material for you to use on a webpage on your website. You use this page as a reference page and also one for search engines and AI to index. It confirms how you help clients. 

Once you confirm we issue your TrustPoint page. This confirms the validity of how you help your clients. 

We provide you with meta data that you can add to your website and webpages. It speaks to search engines and AI. This usually has 3 levels:

  1. Home page
  2. Product/service specific page
  3. Your TrustPoint page

We provide 2 badges that you can use and these include links to your verified TrustPoint.

We provide a specific plan on how you can use your TrustPoint to help leverage how you help clients. The focus here is on helping you to stand out to new target clients.

We provide you with a content pack that include how you can use your TrustPoint on social media and on email. We provide templates for both based on your TrustPoint.

Upon your confirmation we will issue a press release confirming your TrustPoint. We also issue this on Social Media. This is done following your confirmation. 

What Our Customers Say

Find out what others have gained from working with us.

Maria Lund Founder & of S|tology

The approach was absolutely the best! Having the content completely tailored to our specific needs as opposed to following a template or listening to a general lecture. We have learned to think about the customer journey in a slightly different way, for example trying to create a customer experience as similar to a store experience as possible even though it is digital. Also becoming more clear about what we offer and how we get the customer who has not shopped before/has not heard of the concept before. We would absolutely recommend this, fantastic help that is completely tailored to the needs that exist.
Magnus Fäldt, Copilot Founder & CEO of XpeedStudio

The best part of the program was the practical guidance we received 1-on-1 from Edward. It helped us understand the work we need to do to effectively implement our digital strategies. Your program has definitely changed our perspective on digital marketing. We have learned the importance of having a strong digital presence and how to engage customers in a more personal and effective way. We would definitely recommend you to others. Your expertise and support have been invaluable to our success, and we believe other businesses would greatly benefit from your services.

Mikael Paradis Founder & CEO of Dobsom

Through our collaboration with Digital Scorecard, we have created a strong digital strategy for our e-commerce. Their expertise has helped us improve and streamline our way of working. We have been given tools, so we can use data to personalize our offerings and the customer journey. Together, we have created a path for our digital future.
Karin Larson COO & of GutMagnific

I work in a small organization where you have to do a lot yourself with few resources. That's why it's been fantastic to get this professional help from Digital Scorecard who are not just trying to sell their product but want to share their knowledge and make us understand, a perfect combination of overview and concrete action plan.
Cecilia Alatalo Owner of AliceDot

I appreciate the experience and hands on approach to digital. They unlock problems and acknowledge potential. And have encouraged me to try and test more- learn from facts - develop and make plans from insights. An approach well suited for small business owners with limited resources but also for larger organisations.

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